Where is lucky brand sold

Lucky Jeans. Lucky said it plans to close 13 stores and could shutter more during the bankruptcy process. Local Local news from across Southern California. Veterans Day Nov This article tagged under: Lucky Jeans bankruptcy. Back to Article. The duo's aim was to become a go-to denim destination for "great-fitting, vintage-inspired jeans.

To distinguish itself from other popular denim brands, Lucky Brand added embellishments like rips, tears, and hardware to give their jeans a bit more flare. Over the next decade, Lucky Brand's star grew, and by the early aughts it was a staple of the American mall.

It helped that Lucky had loads of celebrity fans like Vanessa Hudgens and Rashida Jones, who were often spotted at company parties. Lucky Brand was also featured at high-profile events, like a charity auction held by "Harry Potter" actor Daniel Radcliffe, who sold off the pair of denim he wore in his Broadway debut of "Equus. During this time, Lucky Brand jeans and graphic tees regularly appeared in fashion campaigns and advertisements, like this back-to-school photoshoot in The brand also got a boost from the involvement of fashion and media personality Tim Gunn, who formerly served as chief creative officer of Liz Claiborne, a sister brand of Lucky.

Gunn participated in a variety of fashion competitions and events for Lucky, during a period that coincided with his stint as a judge on the popular reality show, "Project Runway. However, as the decade came to a close, the brand started to lose its luster and fall out of favor with customers.

In response, Lucky Brand looked to diversify its business model by opening outlet stores and selling to off-price stores and department stores. DeMattei started by revamping window and in-store displays, which he felt had previously been "hard to shop. He also focused on reducing early aughts style staples like graphic T-shirts and instead on bolstering Lucky's women's fashion.

DeMattei even shifted some denim manufacturing overseas despite Lucky Brand's tradition of being an American-made company. Still, in the following years, Lucky found itself plagued with sluggish sales like many of its fellow mall brand peers thanks to The Great Recession and later, the rise of e-commerce which threatened the place of the American mall. Lucky Brand found itself floundering even further in with the onset of the coronavirus pandemic, which let to shuttered stores and plummeting sales.

Lucky has more than stores in North America, and its merchandise is also often found in department stores like Macy's. The clothing brand filed for Chapter 11 bankruptcy protection in early July, falling victim to the pain that has been inflicted upon the retail industry during the coronavirus pandemic.

ABG, which has acquired a number of retailers over the years including Barneys New York and Nine West, will own Lucky's intellectual property and oversee all licensing partnerships, new business and brand development, a press release said. It was not immediately clear how many Lucky stores Sparc ultimately plans to keep open for business. Skip Navigation.