How many people are on linkedin

Still, the majority of B2B marketers look at LinkedIn as a great place to generate quality leads for their business. You should too. Regardless, LinkedIn is still twice as effective than Facebook and Twitter both.

More than 1 in 3 B2B marketers say LinkedIn generates revenue for their business. This ties back to the number of decision-makers using LinkedIn. When targeting B2B customers and clients, LinkedIn is the preferred destination over all other social platforms, including Facebook.

While Facebook has a larger user base, the fact that LinkedIn users are more willing to do business on the platform than they would be on Facebook drives this number up. SaaS company Replicon used sponsored InMail to reach specific decision-makers.

This is not to say email is dying. It most definitely is not. What this shows is that targeting decision-makers directly in LinkedIn can be effective. LinkedIn lead gen forms are an advertising option provided by the platform. Again, this is driven by the number of decision makers using the platform on daily basis. In a HubSpot study , LinkedIn generated the highest visitor-to-lead conversion rate at 2.

Of all posts from B2B marketers, only 0. Want to increase conversions? When posting to any B2B group on LinkedIn, create your subject line as a question as often as possible. According to Oktopost. Short and sweet can get the job done if you provide enough value in those 40 words. LinkedIn has moved from being a recruitment platform to also being a professional network where people go to learn and keep informed.

That means LinkedIn is a valuable platform for B2B marketing. No worries, here are the top 8 LinkedIn stats every B2B marketer needs to know:. LinkedIn is without a doubt the place to be for B2B marketers. Which LinkedIn statistic jumped out to you the most? But the 38 LinkedIn stats below prove that theory wrong.

They show that this business-oriented network is in fact a must for marketers of both B2B and B2C products and services. When you understand the ways both LinkedIn members and other brands use this network, you gain insights into how you can better incorporate LinkedIn into your social marketing plan for The network officially launched on May 5, nine months before Facebook launched at Harvard.

LinkedIn is the oldest of the major social networks still in use today. These LinkedIn stats capture how the way we work changed in With more business decision makers and potential new hires working from home, online connections have become increasingly important for business this year. To put that number in context, Instagram currently has 1 billion users , and Facebook has 2. While the U. Source: eMarketer. LinkedIn reports a total of 17 million users in Canada.

The potential market for your product is always shifting. Ad targeting is good, but targeting your ads too narrowly means you miss out on potential future decision makers.

In fact, Gates often appears in the list of most engaging articles shared monthly in the LinkedIn Water Cooler Series. Yes, he benefits from name recognition. Take a look at some of his content to see what you can learn from his approach.

If your company is hiring, your LinkedIn Page can be a key source of potential new employees. Any company planning to hire new employees in needs a polished LinkedIn Page. This post breaks down how the platforms compare in ease of use, design, and more.

You might not know what to…. Oberlo uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our privacy policy. Skip to article content Post contents. Number of LinkedIn Users 2 2. LinkedIn Demographics: Gender 3 3. LinkedIn Demographics: Age 4 4. LinkedIn Demographics: Education 5 5. LinkedIn Demographics: Job Seniority 6 6.

LinkedIn for Business 7 7. Reach of LinkedIn Ads 9 9. LinkedIn's Role in Buyer's Journey 10 Post Contents 1. Number of LinkedIn Users 2. LinkedIn Demographics: Gender 3. LinkedIn Demographics: Age 4. LinkedIn Demographics: Education 5. LinkedIn Demographics: Job Seniority 6. LinkedIn for Business 7. Free and premium plans. Sales CRM software. Customer service software. Content management system software. Premium plans. Operations software. Connect your favorite apps to HubSpot.

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For more information, check out our privacy policy. Written by Pamela Bump PamelaBump. With more than million active users in , LinkedIn's expanded from a networking site for professionals to one of the top social media platforms.